KFC - Chase The Taste

Based on insight that many customers crave the taste of KFC, the creative theme reflects stories from fans which illustrates how some will go to great lengths for their beloved Fried Chicken. The launch spot was a first ever for the brand where no product was highlighted. This was a big shift for KFC to tell more of a brand story, opposed to heavy retail driven communication.

Channels: TV, OLV, Radio and Social