WHOOP
The Best Obsess

As the world’s most comprehensive fitness wearable, WHOOP has always had some impressive fans but broader awareness remained low. Our challenge was to elevate the brand above the category by grabbing the attention of over-achievers everywhere. The opportunity: tap into the obsessive mindset of our audience. So we came up with the idea: The Best Obsess. This was used in conjunction of obsessed athletes and entrepreneurs to show how WHOOP harnesses obsession into progress.  

Campaign Results: