La Vida Mas Fina

Corona wants us to embrace the fine life, yet not everyone possesses the carefree charisma of a silk-robed, Corona-touting Snoop Dogg. In our pursuit of the next chapter of La Vida Mas Fina, we've introduced a new character to our beach, embodied by Andy Samberg. He symbolizes our societal struggle to unwind and savor moments of relaxation.

As part of our campaign, we've reimagined Corona's social channels to serve as a voice for the fine life, sparking conversations with fans on subjects ranging from sports and music to pop culture, and offering insights on how to extract the utmost joy from life's experiences. Since this transformation, the brand has witnessed a remarkable 3x surge in engagement and a notable 228% increase in social conversation.