Corona
March Madness

Determined to extend its presence to diverse drinking venues, Corona has ventured into the realm of sports for the first time as part of its "La Vida Más Fina" brand campaign. The campaign showcases WNBA star Sue Bird, along with NBA players Devin Booker, Vince Carter, and Christian Laettner. The narrative revolves around a gathering of basketball legends, past and present, escaping the pressures, rivalries, and statistics, as they convene at the Corona Beach bar for lighthearted banter and casual conversations.