Stitch Fix It.

For many men, the question isn’t if they want to look good. Because they do. The question is if they want to scour the internet or go from store to store in order to find the perfect clothes (they don’t). So, we don’t need to fix their fashion. We need to fix how they acquire new clothes because men do not want to scour the internet or shop store to store to find the perfect outfit. 72% of men wish there was a way to make getting dressed every day easier. Stitch Fix makes styling, simple.

Our campaign was a throwback to early 90's breakup videos, starring Keegan-Michael Key. Through heartfelt lyrics, we inspired men to face a “wear and tear that’s beyond repair” and turn to Stitch Fix to try on something new.

We flooded Meta and TikTok feeds, first with a teaser followed by a long- form music video.  Supplementary style content was released across platforms to re-engage video viewers and drive them to sign up.

Campaign Results:

8.1M Total Video Views | 982% Above our goal
74k Total Engagements | 655% Above our goal
9.5M Total Reach